The key of a great content is about satisfying your readers’ wants and needs. In addition, you need to do that in the simplest way possible. The phrase “less is more” applies well here. Adding needless complexity to your content is detrimental to whatever goals you’re trying to achieve.
So, what can you do to give your readers what they want?
Here are some excellent ingredients:
Answer their questions
People land on your website or blog after asking questions to Google. When they arrive at your website, make sure you actually give them the answers.
Where should you put the answer?
On the top, of course. Burying the answers under six feet of text will make your reader hit the back button in seconds.
Give something extra
If, for instance, you’re writing towards English as Second Language (ESL) learners and covering spelling and grammar, why not point them to a free spelling and grammar checker? It will be a great tool to complement your content. Learners can upload their work and check how few or how many mistakes they have made.
Stay away from multiple-page articles
These days, many websites split their content into multiple pages for no reason other than to increase ad views. Stay away from such practice. Nobody wants it, nobody got time for it. It’s annoying to the reader and it will hurt you in the long term.
Admittedly, there are legit reasons for splitting your great content into multiple pages. One of them is when you have a super long article, north of 10,000 words. Then, it’s okay to split it into multiple logical pages that are easier to digest.
Don’t stuff keywords
Your readers should always come first, search engines second. People can tell when you think of them as an afterthought.
Yes, we know you want to rank high in search engines, but keep in mind that you’re writing for humans. Sprinkle those keywords sparingly. If your targeted keyword doesn’t blend well in a sentence, don’t force it.
Simplify your writing
Like we’ve said earlier, it’s important to give your reader want they want in the simplest way possible. Dumbing down your writing is a great way to do it. Instead of using jargons and fancy words, keep everything so simple, even an eighth grader can easily understand what you’re writing.
Listen to feedback and keep in touch
Mind reading is hard, so it’s best to directly ask your readers what they want. Let your readers ask questions and comment on every article. Be sure to reply within 24 hours or less. That’s how your readers know you’re there and you care about their opinions.
Please don’t skip this one. Listening to your readers is a great way to know what kind of content you need to make in the future. When you know your audience, you won’t waste your time writing stuff that nobody will ever read.
That is all of our simple ingredients for making great content. While some consider them as rules, we think of them more as guidelines. Don’t be afraid to add your own herbs and spices.