People write product reviews for different reasons. Some do it to make money and some do it to gain the authority status in an industry.
Regardless of the reasons, writing a product review is a straightforward process. First, you familiarize yourself with the product in question and then you write about it. It’s simple, right?
Well, not quite. If you just write whatever you have in mind, you’ll end up with a mess of a review.
How to Write a GOOD Product Review
In order to write a good instead of a half-decent review, you need to follow the following simple guidelines. By the way, you can extend the structure given here to review not just products but also movies, restaurants, and practically anything you have an opinion on.
Start with a thesis
Why do you write this review and who’s the target audience who would benefit from reading it? Take these two into accounts when writing the thesis.
Many reviewers love to use questions to start their thesis like this:
“Are you looking for an easy way to cut your workload by half? Then you’re in luck because in this article we will review the Purple Snapper 3000 that promises to do just that with only minimal sacrifices on your part.”
List the pros and cons
This list is the heart of the review. What makes this product stand out? What are its best features and quirks? And what are the shortcomings of the product that prevent it from becoming 10/10?
“Why should I write this as a list?”
Writing a bulleted list of pros and cons is great to accommodate the scanners – people who just scan over an article for the important bits because they’re too busy.
“Why should I list the cons?”
Because nothing is perfect. No one will believe it when you only write the good things about something. You need to write the product’s flaws to show that you are an objective reviewer and not someone who’s paid to create a hype around a product.
This one is not mandatory, but if you can provide a quick comparison between this product with its competitors, the readers can get a better picture of how this one fares. People love it when you give them alternatives.
A comparison also makes a product more relatable to the readers. They may not have any experience with Purple Snapper 3000, but they may have spent some time with Green Buster 2500 in the past. When you compare the two, the readers can better understand what they can and cannot expect from the new product you’re reviewing.
Write the verdict
At the end of the review, write the conclusion containing your heartfelt recommendation. Would you recommend the product should they go with the competitor’s?
If you’re writing a product review to get affiliate commissions, please don’t let the monetary aspect cloud your judgment. You won’t gain the reader’s trust when money makes you nearsighted.
OK, this is all for our short guide on how to write a product review. Be sure to check the review for any spelling or grammar mistakes. It’s hard for people to take you seriously when your writing is littered with typos.