How to Write a “Killer” Sales Page

Sales Page
Image by Gerard Stolk

Writing a sales page is no simple task – this is not to say that it should be hard either. A good sales page is not just mere text; it needs the perfect blend of a great offer, convincing text and quality writing. There are a number of things that a copywriter needs to adhere to if they want to write a great sales page. Here are some of these factors:


The Offer

The best copywriters understand that keeping the attention of the reader long enough for them to go through the offer is half the battle won. All you need to do is ensure that from the moment a reader lands on the sales page, you grab and keep their attention till the end. Ensure that you address the audience and also remember that “for whom” is more important that the “what”.



There are a number of ways that as a copywriter you can use to get the attention of the reader:

  • A headline can be a question. Ensure that it is a question that engages the reader and is something that your target audience wants the answer to.
  • Use a “How To” headline. Even though this might seem like only a great option for an instructional blog post or article, when rightly written, it has the ability to draw in the reader.
  • Using the word FREE. Everybody loves free things – as long as they offer or provide help/information that they are looking for. Give your target audience something for free with your offer.



The most successful copywriters understand that the first thing you need to do is build trust with the audience within the first few opening lines. If possible use a story with a testimonial in the first paragraph.


Focus on the ‘Good’

Avoid being technical about the offer information – most readers don’t like this. Turn whatever the offer’s information is into a message that is positive. Show the reader how the product/offer will help solver his/her problem.


Make the reading process simpler

The reader always wants information that is easy to read. Here are a few pointers to achieve this:

  • Use headings to break up the information. The paragraphs should be small with short sentences and with subheadings if necessary.
  • Add videos or images
  • Use bullet points
  • Use a font that easy to read and in different sizes.


CTA (Call to Action)

A copywriter should never present the reader with more than one call to action. Choose a single call to action and stick to that. Giving the reader more than one call to action is just confusing.



Yes, proofreading. It might seem like something that you should not be telling a professional copywriter but it is crucial. A single typo, spelling or grammar mistake and the reader may lose interest. There are a number of good online spell and grammar checkers to help you with this.


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