Public Relations (PR) Writing Tips
Public Relations (PR) professionals deal with a wide range of communication activities for companies and organizations. Writing for public relations includes writing press releases, event plans, plus creating content for both offline and online media
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5 Essential Tips for Public Relations Writing
The purpose of writing for public relations is to get a message across to the masses and get positive exposure. Let’s have a look at some tips that can help you to do just that.
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#1. Plan it
Understand what your end goal is and how does it align with the company’s goals and missions. By understanding the goal you can make sure your writing is always in context.
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Also, do your best to understand the audience the PR writing is trying to reach. What should they care about what you have to say? What do they expect from your company? What is the best way to communicate a message to them?
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Keep a note on your deadline too so you can create a timetable to ensure you have the content delivered on time.
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#2. Tell a story
People love a good story, and that’s why many companies use stories when they’re making ads, landing pages, and campaigns. PR writing is not exempted from this fact.
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A good story gives your writing added warmth that readers can relate and show your brand in a good light. It goes a long way in making sure your writing is memorable.
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“But what makes a good story?”
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Something that focuses on your audience’s needs and interests will always make a fine story to tell. So, remember to put your audience first and think about how your company’s goods and services can help them solve their problems.
#3. Start with a strong paragraph
Once you start the actual work of putting words on paper, try a variation of opening paragraphs. See which one suits can grab the reader’s attention best.
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#4. Use facts and figures
Facts and figures let readers know the specifics about the company as well as its products and services. Double-check to make sure they are accurate and not misleading your audience. VW got into a deep mess when they lied about how environmentally friendly their diesel cars were.
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Please don’t trick your customers. It will never bode well.
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#5. Draft, rewrite, and proofread
If you feel you don’t get it right on the first draft, be at ease. That’s perfectly normal. Go through as many drafts as your deadline permits. Rewrite sentences or replace them altogether when necessary.
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Once you feel you have the perfect piece, proofread it! Use tools like online spelling and grammar checker. In addition, have a colleague to read it aloud to you. Your ears may pick up mistakes, like awkward phrases, much easier than your eyes could ever do.
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OK, that is all for our short tips for Public Relations writing. By following those tips, you can create a PR piece that can meet your organization’s goals any day.
