The Art of Cold Emailing
So, your boss just told you to write cold emails, huh? We know you hate it, but it’s your job and there’s no way around it. Instead of cussing day and night, how about we discuss some tips to make it a success. If your boss is happy, you’ll be hanging around the office for a while longer, right?
Tips for an Effective Cold Emailing
There are six simple tips that can make you get a good conversion rate from your cold emailing effort. Follow them and everyone will be happy.
Make it personal
The biggest difficulty with cold emailing is that you have no prior relationship with the audience. You can, however, make it like you’ve known your audience for a long time by making each email feels personal.
Make a clear idea of who your audience is and then write why you decided to send it to them in the first place. Mention something unique about the recipient so the email doesn’t read like a generic email blast.
Show your credibility
Since the recipients don’t know you, it’s important to give them some reasons to trust and value what you say. No need to list all your past achievements or your company’s. Pick one or two credentials that suit that specific audience.
State the benefits
Spell it out for them. Let your audience know what’s in it for them. Are you offering them a discount like none other? An idea of a lifetime? A way to connect with their market better? Make it click and you’ll have their attention.
Use emotional hooks
Are your writing to journalists or bloggers? If you want them to write about your company, better praise them over their good points first before you make the pitch. Flattery done right goes a long way. Once they’re emotionally attached to you, it’s easy to make them read the rest of the email.
Keep it short
Read the email out loud before you send it. If it’s longer than a minute, cut down some fluff and make it shorter.
One part you can most likely cut is the introduction. Skip the lengthy introduction and get to the point. You can fit an introduction in a single sentence and then state your business on the second sentence onwards.
People don’t want to see a wall of text too. If your email really needs to be longer than three sentences, split it into two paragraphs.
Add a call to action
Ask the recipient to do a specific task. If you’re offering them goods or service, tell them to check out your pricing. Do you want to meet up with them? State when, how long, and where.
Make it as painless as possible for the recipient to do the task. Don’t make them go through hoops.
OK, that’s all for our simple tips on cold emailing. Make sure your email has six of those points before you hit the send button. One more thing: Proofread that email at least two times just in case you missed some typos on the first scan. Better yet, run it through the spelling and grammar checker. It’s a handy helper when your eyes are too tired to spot any mistake.